Health and lifestyle articles
Please inquire if you wish to know more about my corporate writing projects. Here are some examples:
“Microsoft Dynamics AX is intuitive and user friendly. It is the best in its class.” Institute of Engineering Management Boosts Student Career Prospects with Multilingual Business Tools
BizTalk Server freed us from thinking about the mechanics of the integration and helped us to focus on developing and implementing the business process itself. Tesco Develops Online Ordering System That Processes 5,000 Orders per Hour
Further examples of my written work are available on request.
Ad form Copywriting
Brief: To increase awareness of ThinkUKnow, an Internet safety program run by the Australian Federal Police for primary and secondary school students across Australia. To educate people about Internet bullying.
Idea: That what we do online can have repercussions, and come back to hurt us.
Campaign: Skyscrapers and banners across ninemsn properties. A boy sends a girl a mean message, the girl tells her friends, her three friends send the boy a mean message each, increasing the hurt threefold.
During my time at Metia, I was a contributor to the company’s blog. This was the company’s first foray into blogging and I was one of the pioneers of its social media strategy. Examples of my writing can be found here, here, here and here.